Crushed against the glass / Recalée au crash-test de l’originalité
“Masked to unmask copycats.”
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| THE ORIGINAL? Cinch Window-Cleaner – 1998 “What window?” Source : Lurzer’s Archive Ag : Saatchi NYC (USA) |
LESS ORIGINAL ICU Cleaning Spray – 2005 (in-store optical illusion) Source : Adeevee Agency : TBWA (South Africa) |
LESS ORIGINAL Windex Glass Cleaner – 2022 “We’re sorry” Source : Adsoftheworld Agency : KMB Ankara (Turkey) |