two concepts of the same breed / Deux concepts toutou pareils?

Joe La Pompe advertising, publicité – two concepts of the same breed / Deux concepts toutou pareils?

“Masked to unmask copycats.”

THE ORIGINAL?
Dallas Pets Alive / Dog Adoption – 2018
Spotify playlists that match listeners
with adoptable dogs.
Source : The Drum
Agency : Dieste (USA)
LESS ORIGINAL
Pedigree “Adoptable Playlists” – 2023
Spotify playlists that match listeners
with adoptable dogs.
Source : Little Black Book
Agency : BBDO New York (USA)

Be the judge!

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