an idea rising from the ashes / une idée qui renait de ses cendres?

Joe La Pompe advertising, publicité – an idea rising from the ashes / une idée qui renait de ses cendres?

“Masked to unmask copycats.”

THE ORIGINAL?
Nichtraucherschutz Anti Tobacco – 2004
“Every day approximately 13.000 people
die as a result of smoking”
Click the image to enlarge
Agency : Heye & Partner Munich (Germany)
LESS ORIGINAL
De Facto Anti Tobacco – 2023
“In Québec 35 people die every day
because of tobacco products”
Click the image to enlarge
Agency : Publicis Montréal (Canada)

Be the judge!

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