TikTok Live Shopping: Everything You Need to Know
Are you looking for an easy and fun way to shop online?
Look no further than TikTok Live Shopping! A new shopping format has become popular on the internet in recent months.
It allows shoppers to interact with influencers, try on products through live streaming from businesses, and receive early access to offers.
It’s like being able to shop right from your couch, perfect for anyone who wants convenience or doesn’t feel comfortable browsing physical stores.
Read on as we cover the following:
- What is TikTok Live Shopping?
- How Does TikTok Live Shopping Work?
- 5 Reasons Why You Should Do a TikTok Live Shopping Event?
- Who Can Go Live on TikTok?
- How to Go Live on TikTok
- 5 Ideas for TikTok Live Shopping Format
- Tips for Succeeding in a TikTok Livestream
- Final Thoughts on TikTok Live Shopping
- Frequently Asked Questions on TikTok Live Shopping
What is TikTok Live Shopping?
TikTok live shopping is an e-commerce skill that lets brands showcase their products in real-time through live-stream events.
TikTok users can buy products without leaving the app by participating in these events. TikTok live shopping allows brands and new customers to interact and draw with one another while streamlining the buying process.
TikTok compares its live stream shopping feature to traditional television shopping channels like the Home Shopping Network and QVC.
However, the power of social media is grabbing a huge amount of traffic from younger, tech-oriented consumers. Finally, it’s a special opportunity for brands to link to a larger community and tap a new generation of consumers.
How Does TikTok Live Shopping Work?
TikTok now has a live-stream shopping feature like Instagram and Amazon Live. Brands display their products during the stream, and a related pin pops up. Viewers can click on the pin to add the item to their cart and checkout within the app.
At the end of the live stream, viewers can also browse through all the featured items by tapping the shopping cart icon and selecting which items they want.
5 Reasons Why You Should Do a TikTok Live Shopping Event?
Here are the five reasons:
1.) Wider audience engagement
Companies can use TikTok’s live shopping feature to increase brand exposure and sell more products.
TikTok has become the quickest-growing video-sharing and social media platform, with over 1 billion users in just five years. TikTok users also spend 858 minutes averagely on the app each month.
2.) Increased views and following
Walmart’s live shopping event on TikTok was more successful than expected in 2021, receiving seven times as many views as predicted.
Following the event, Walmart’s TikTok followers increased by 25%. Even small brands acknowledge the significant role that TikTok has played in their success.
3.) Real-time audience connection
Live streaming effectively allows brands to connect and establish relationships with their followers. Brands can share links to their dynamic products and services during the live interaction.
Additionally, they can demonstrate how to use products, boosting trust and increasing the possibility of sales.
4.) Greater purchase potential
More than 50% of TikTok’s users belong to the Gen Z and millennial age groups.
As per a survey conducted by the Influencer Marketing Factory, 40% of these users have purchased at least one item or service while viewing a social media live stream.
Considering that Gen Z’s buying power is a substantial $360 billion, it is a profitable market to target.
5.) Vibrant e-commerce platform
A lot of TikTok accounts go live every day. Anybody, from big to small brands, can stream a live broadcast on the platform.
They can sell almost anything on the app. In 2022, the hashtag #TikTokMadeMeBuyIt cemented the platform’s impact on e-commerce.
Who Can Go Live on TikTok?
To be able to go live on TikTok, you must qualify for two important requirements:
- At least 16 years old.
- At least 1,000 followers on the platform.
As a content creator, it’s essential to adhere to TikTok’s community guidelines by ensuring your live stream is friendly, respectful, safe, and inclusive for all viewers.
How to Go Live on TikTok
Learn to go live on TikTok with 5 easy steps.
- Open your TikTok app.
- Tap the plus sign.
- Swipe the menu bar at the bottom of the screen until you find “LIVE.”
- Type in the title of your live stream.
- Tap Go Live.
5 Ideas for TikTok Live Shopping Format
Here are the 5 Ideas:
1.) Demos or tutorials
Creating how-to videos is an effective way to educate and motivate your audience.
You can establish a genuine bond with your viewers by providing feedback and advice, as demonstrated by the cosmetic brand Too Faced.
The brand streamed makeup tutorials during its initial TikTok live shopping event, resulting in 72,500 distinct views and 68,400 interactions.
2.) Behind-the-scenes
Giving a behind-the-scenes tour of your company lets you showcase your company culture.
You can even grab your viewers to photoshoots or production processes so that they can peek at the effort you put into your product.
The best part is that your live can be something other than studio quality. Instead, filming straight from your phone is a personable approach.
3.) Variety programs
Creating a live stream program showcasing various brands can generate significant traffic.
The first live shopping event successfully incorporated a marketplace, video streaming platform, and concert venue.
As a result, the multinational retail corporation has decided to hold a second event.
4.) Product Releases
To promote new products, special collections, or giveaways, brands can use livestream shopping on TikTok.
Recently, designer Joshua Vides collaborated with live video shopping app NTWRK to launch a limited-edition apparel collection on TikTok’s live shopping channel.
Furthermore, product releases allowed customers to have an interactive shopping experience.
Tips for Succeeding in a TikTok Livestream
Here are the tips if you want to succeed in a TikTok Livestream:
Know your audience’s time slot.
You need to know more than what your audience wants to talk about; you also must know when they are most active and go live simultaneously.
You can conduct a poll or survey to understand your viewers’ preferred timeline or examine your TikTok analytics to check your followers’ activity by the hour.
You need to upgrade to a Pro TikTok account to view your stats.
Plan the event from start to finish.
Planning instead of improvising is important to make the most of your live streams.
Creating a script with key points will help you avoid rambling and keep your viewers engaged. Planning also allows you to identify and prevent potential issues, reducing nervousness.
Promote your live stream.
Encourage your viewers to tune in when you are live. Some ways to promote your upcoming live stream include:
- Make a promotional video: During your scheduled live event on TikTok, you can utilize the “Related video” feature to showcase a preview of your upcoming broadcast. A promotional video will include a link to your live event, making it easier for viewers to access and sign up for the broadcast.
- Share your event link: To reach people on the platform, you have two options: send them a direct message or direct them to your profile, where your scheduled live event is already visible. You and your viewers can also share the event link during the live stream.
Familiarize yourself with the app.
- Flip camera feature: You can use this instead of facing the camera away when exhibiting anything in front of you during your live.
- Enhance mode: You can add beauty filters to smooth out any wrinkles the camera may catch.
- Share your live stream: Share your link to other social media channels during the event. Tap the Share arrow at the bottom.
- Filter your comments: Checking your comments section provides a friendlier user experience for you and your viewers.
Check your network connection.
Improving the convenience of purchasing during livestream selling is important. Viewers may lose interest and close the event if your network keeps disconnecting.
Running a speed test ahead of time can prevent any issues. Having a backup internet connection in extension to your primary network would also be a good idea.
Boost audience engagement.
When you stream live on TikTok, ask your viewers to send emojis or hearts, which will help more people see your stream.
Give useful information during your stream so people learn something. At the end of your stream, give away something special so people get rewards for watching.
Analyze your performance.
When you finish your live stream, you will get a report on how many people watched it and how many new followers you got. You will also be able to watch the recorded version of your live stream.
Final Thoughts on TikTok Live Shopping
TikTok is the perfect platform for live shopping. With an expansive catalog of products and features such as the Shopping Masterclass, creating a visually engaging and interactive customer experience is easy.
Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level!
Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency, can assist you.
Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.
Frequently Asked Questions on TikTok Live Shopping
How long does a live stream last?
You can choose the duration of your TikTok live videos, as there is no time limit. However, TikTok suggests you live stream for at least 30 minutes. Generally, live shopping events go on for at least an hour.
When was live shopping on social media boomed?
Live commerce purchases worldwide increased by 76% from March 2020 to July 2021, and the industry continues to grow.
Is there a way to connect the TikTok shop to an ad account for advertising?
To TikTok Shop for advertising, there are two methods you can follow to connect it with your Ad Account:
- You can link one or more Ad Accounts to advertise in Seller Center.
- To advertise on TikTok Shops for business purposes, please request access to one or multiple shops in the Business Center.
Related Articles
Comments
comments