Playing soccer inside an airport / L’originalité, rien à foot?

Joe La Pompe advertising, publicité – Playing soccer inside an airport / L’originalité, rien à foot?

“Masked to unmask copycats.”

THE ORIGINAL?
Nike x Brazil – FIFA World Cup 98 – 1998
A famous soccer team starts playing
in the middle of an airport terminal

Watch the TV Commercial (You Tube)
Source : Culture Pub,
Agency : Wieden+Kennedy Amsterdam (NL)
LESS ORIGINAL
Etihad Airways x Manchester City – 2024
A famous soccer team starts playing
in the middle of an airport terminal
Watch the TV Commercial (You Tube)
Source : Campaign
Agency : Impact BBDO Dubaï (UAE)

Be the judge!

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