a beer foam light like a cloud / C’est l’originalité qui trinque!

Joe La Pompe advertising, publicité – a beer foam light like a cloud / C’est l’originalité qui trinque!

“Masked to unmask copycats.”

THE ORIGINAL?
Freedom Brewery – 2017
Source : D&AD
Click image to enlarge
Agency : CHI London (UK)
LESS ORIGINAL
Guinness Beer – 2020
Source : Ad Forum
Click image to enlarge
Agency : WingsCLL (UK)
LESS ORIGINAL
Patagonia Cerveza– 2024
Source : Love The Work / Cannes Lions
Click image to enlarge
Agency : Trans Co, Buenos Aires (Argentina)

Be the judge!

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