A bench to celebrate… living people / BHF Au banc des accusés?

Joe La Pompe advertising, publicité – A bench to celebrate… living people / BHF Au banc des accusés?

“Masked to unmask copycats.”

THE ORIGINAL?
Cancer Research UK / Still Here Bench  2006
 » [Name] used to love sitting here…
and still does thanks to research into cancer. »
Source : Cannes Lions GOLD, EPICA SILVER
Agency : Ogilvy One (United Kingdom)
LESS ORIGINAL
British Heart Foundation /  In living memory – 2026
« In living memory of [Name]. 2008 – Present ».
Click the image to enlarge
Source : Famous Campaigns
Agency : Saatchi & Saatchi (United Kingdom)

Be the judge!

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