Changing a lightbulb is a sport / Une idée pas si lumineuse?

Joe La Pompe advertising, publicité – Changing a lightbulb is a sport / Une idée pas si lumineuse?

“Masked to unmask copycats.”

THE ORIGINAL?
Prime Video / Amazon Original – 2019
« Great shows stay with you »
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Agency : Droga 5 London (UK)
ORIGINAL?
YMCA – 2019
« it will change your life »

Ogilvy (Canada)
LESS ORIGINAL
Sport 2000 – 2026
« Sport as a lifestyle »
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Agency : Heroiks, NB (France)

Be the judge!

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