Learn How to Use TikTok For Businesses in 8 Steps
Are you looking for a new way to reach potential customers in the digital age?
TikTok, the rapidly expanding social media platform, provides businesses an unprecedented opportunity to do just that. This blog post will explore TikTok and how companies across industries use it to reach their target audience.
We’ll discuss reasons and methods for effective content creation strategies, techniques for specific audiences, and inspiring case studies of success stories leveraging TikTok’s cutting-edge features.
Read on as we cover the following:
- Reasons to Use TikTok For Business
- 8 Steps to Use TikTok for Business
- Final Thoughts on TikTok For Businesses
- Frequently Asked Questions on TikTok For Businesses
Reasons to Use TikTok For Business
Here are some top reasons why you should use TikTok for business:
1.) Increase brand awareness
To bring your brand to your account, you can engage with influencer marketing, experiment with different ads, and use tools such as hashtags and branded stickers.
Crafting original and captivating content also gives your TikTok videos a greater chance of becoming viral.
2.) Promote products
TikTok marketing is advantageous because it does not come across as marketing. You can promote your products without aggression by collaborating with trustworthy influencers, making fun and useful videos, and other strategies.
3.) Enlarge your audience
TikTok is a great way to expand your customer base and reach an international target audience. Additionally, you can connect with TikTok users, not on other social media platforms.
4.) Attract new customers
Focus on making authentic, engaging, personal, and human content to grow your audience and gain customers on TikTok. Joining or creating a popular trend can also bring in new customers.
8 Steps to Use TikTok for Business
To get your business noticed by users worldwide, using TikTok’s creative tools and features effectively is important. Simply being present on the platform is not enough.
Let’s see how you can incorporate TikTok into your marketing strategy:
1.) Create videos that are unique and relevant
You will notice endless video content when you open the app and scroll through the TikTok feed.
Remember to create content; your video must be unique, attention-grabbing, and relevant to your audience and brand.
Below are the tips to remember:
- Know the audience and nature of the platform. TikTok is a place for entertainment content. It would help if you adapted to this “culture” without compromising your brand voice and values.
- Prevent creating overly formal and scripted videos. The more real you are, the better you’ll do on TikTok. Take your time thinking that you need a fancy video setup, too. You can easily record videos with your phone if your ideas (and lighting) are good.
- Show the human side of your business. Take your audience behind the scenes at your office.
- Hop on trends and challenges. The beauty of TikTok is you always have ideas for new videos. Check the trending hashtags, music, and videos, and join in. Remember to put your twist on TikTok hashtags to make your brand stand out.
2.) Insert music and effects into your contents
Tap on Add Sound on your recording screen, and search the library of audio clips in categories. You can add sounds you like to the Favorites tab to use later.
You can insert a sound before and after recording your and previously recorded videos. You can also access many video editing features from the recording screen and add sounds to your videos.
Here’s a quick breakdown of these TikTok features.
- Video length: Choose the length that bests suit your content–up to 10 minutes long.
- Flip: Change between your phone’s front and back cameras.
- Speed: You can change the speed of your videos, making them go faster or slower.
- Filters: Add color or contrast filters to make your videos attractive.
- Beautify: You can have various beauty filters to alter facial features.
- Timer: Set a timer so the recording will stop after a certain time.
- Reply: Reply to comments on your own or any other videos.
- Flash: Enable or turn off the flash on your phone’s camera.
- Effects: Add different things to your pictures, videos, and voice. For example, you can change the background or make yourself look different and add interactive effects.
- Templates: Drag and drop your pictures and videos into the templates to make cool content. You can change the sounds, effects, and words later.
Other editing features include trimming your videos, merging several videos, inserting effects and filters, and more.
Note: You can create branded filters, effects, and 3D objects like Instagram and Snapchat. TikTok users can use these elements in their videos to spread the word about your business.
3.) Leverage TikTok’s content publishing features
TikTok makes it as easy to share, optimize and organize your videos as recording and editing them.
Here are some ways to make sure your videos get seen. Use the tools on the platform to share them.
- Write a description: Your TikTok account descriptions only have room for 150 characters. Make sure your descriptions are short, interesting, and mean something. They will also help people who can’t hear or see to understand what your videos are about.
- Include hashtags: Hashtags can help you get more people to watch your video. Look for hashtags that are popular right now and use ones that are specific to your video so the right people will find them.
- Tag friends: If you are working with someone else, like a brand, content creator, or influencer, use the “@” symbol to tag them in your description. Tagging is helpful if you post something made by someone else and want to give them credit.
- Add links: If you own a TikTok Business account, you can insert a link to your profile. Go to your profile and type in the URL in the website box. Then when people watch your videos, tell them they can sign up or buy something through the link in your profile.
- Adjust privacy: You can decide who sees your videos. You can show them to yourself, people you are friends with, people who follow you back, or everyone.
- Enable duet/stitch: Let people use your videos to make their videos. They can combine your video with theirs to make something new.
4.) Choose when and how often to post on TikTok
When using social media like TikTok, paying attention to how your followers use it is important.
What times are they online? Which days of the week do they use TikTok the most?
If you post late at night when most customers sleep, you might get less engagement than you’d hoped in the first few hours.
Many people might only notice your videos if you have enough buzz. That’s why checking the stats for the best times to post your videos is important.
You can use TikTok’s built-in analytics for free. Go to your app settings and choose Manage Account to switch it on.
5.) Share user-generated content on TikTok
Brands love when users make and share user-generated content about them because it is an easy and cheap way for some businesses to get good content.
Ask people to make content for you, and then you can post it on social media with permission.
Sharing content created by users is an efficient way to achieve multiple goals at once:
- Post interesting and entertaining videos on your TikTok page all the time.
- Giving existing customers something special so they feel appreciated.
- Getting new customers by showing that other people like your product or service.
On TikTok, you can get people to share user-generated content in a few ways. You can ask an influencer to start a trend. You can create a hashtag with your brand name and start a challenge.
6.) Create a TikTok challenge
TikTok challenges can be a lot of fun. A lot of people like to do them because they are entertaining. Before starting a challenge, consider why you want to do it. What do you hope to achieve?
- Do you want to improve brand awareness?
- Do you want to sell more of a new product?
- Do you want to tell people about an event coming up?
Multiple methods exist to initiate and advertise your newly created TikTok challenge.
- Work with TikTok to help you promote your challenge. It will cost you about $150,000 for six days. During that time, people will see your challenge as they look through the app.
- Run a social media contest, give out a prize to the person who does the best, and make people follow your accounts on Instagram and TikTok if they want to enter.
- Collaborate with influencers to increase awareness. Although people may only participate in the challenges occasionally, they will be more likely to join in if they see their preferred influencer taking part. Contact specific influencers in your TikTok niche and request that they take part in your challenge by using the designated hashtag. Collaborating with influencers could be a worthwhile financial investment with a high return on investment.
The alternative way for brands to get involved is by joining trending challenges.
Creating your challenge can also be beneficial if it becomes popular, but you should consider promotion costs.
7.) Advertise on TikTok
TikTok does not focus on making money, but businesses can still use it to get more people to follow them. They can show video ads that look like other videos on TikTok.
There are different kinds of TikTok advertising you can run:
- In-feed ads: Full-screen videos can show up on a screen while someone is scrolling. These ads must be no longer than 60 seconds and can link to a website or app store. You can make the ads more interesting using Interactive Cards, Voting, and Display Card formats.
- Brand takeover ads: Ads will appear when you open the TikTok app. Some are short photos or videos that last 3 or 3.5 seconds and cost more than other ads. Only one advertiser can be in a certain category daily, costing much money.
- TopVew ads: These ads are better than regular ads and cost more money. They last 5-60 seconds, and people can like, comment, and share them.
8.) Collaborate with TikTok influencers
Last but not least, TikTok is a great place for brands interested in influencer marketing. You can search a wide range of influencers on the platform, from those with millions of followers to those with just a few thousand.
By collaborating with an influencer, you can have new audiences and establish a trustworthy brand image through someone they rely on.
Below are some tips for your TikTok influencer marketing campaigns:
- Find the right influencers to work with. Look for people who talk about your brand in a good way. Decide if you want to work with big influencers or small ones. Big influencers cost more, but they can tell more people about your brand. Smaller ones are cheaper, but the people they know already like them and follow what they say. Depending on your goals, you might pick different influencers to work with.
- Have clear goals in mind. Partnering with influencers with clear objectives can save resources for both parties. For the collaboration to be successful, it’s important to communicate your goals to the influencer. Are you hoping to increase brand awareness, gain more followers, or achieve a certain number of sales? The influencer will better understand what you want by being specific about your objectives.
- Don’t be too controlling. If you inform the influencer about the end goal, avoid controlling every aspect of the campaign. Provide the influencers with the necessary guidelines, but allow them to be creative and execute the campaign in their unique approach. Guidelines will enhance your relationship with the influencer and your brand’s authenticity and credibility.
- Measure and analyze results. Keep track of how your influencer marketing campaigns are going while they happen and after. Check to see if you have reached your goals or need to make any changes.
Working with influencers on TikTok can be a great way to help your brand, ask them for ideas, and listen to their concerns. They know what they are doing and can give you advice you may need to look into.
Final Thoughts on TikTok For Businesses
With the right strategy and some creativity, businesses can make substantial investments whose returns will come back tenfold. When considering adding TikTok to your branding plan, look no further than the potential that this platform has to offer!
Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level!
Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency, can assist you.
Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.
Frequently Asked Questions on TikTok For Businesses
Is TikTok good for business?
Incorporating TikTok into your marketing strategy can be beneficial if it aligns with your business. Generating TikTok videos and actively participating on the platform may demand time, but it can yield positive outcomes for businesses that discover the ideal combination of content and followers.
Is TikTok for business free?
To clarify, creating a TikTok business account is free of charge. However, certain features, such as the ads manager, come with costs if you run a paid advertising campaign.
Is it better to have a business account on TikTok?
A business account on TikTok is great for brands as it gives you access to many essential tools and functionalities to promote your business on the platform.
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