Smells like copycat ? / L’originalité qui fait pschitt ?

Joe La Pompe advertising, publicité – Smells like copycat ? / L’originalité qui fait pschitt ?

“Masked to unmask copycats.”

THE ORIGINAL?
Pizza Hut « Eau de Pizza » – 2013
Pizza Hut’s irresistible new scent
that smells like pizza (freshly cooked dough).
Click the image to enlarge
Source : Adsoftheworld
Agency : M&C Saatchi (Australia)
LESS ORIGINAL
Domino’s Pizza « Eau de Passion » – 2025
A limited edition pepperoni-inspired fragrance
for pizza lovers during Valentine’s Day.
Click the image to enlarge
Source : Famous Campaigns
Agency : One Green Bean (United Kingdom)

Be the judge!

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