Hilarious Thai ad for Shield Insurance Broker’s, Tesco Mobile & more: best new creative ads
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more.
Shield Insurance Broker: After Shit Happens Service
The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to your heart by driving home a product message – usually through self-deprecating humour. The distinct local flavour as demonstrated in this ad for Five Star Chicken.
A new ‘micro-drama’ styled ad for Thailand’s Shield Insurance literally ‘explains’ every feature of the service and the benefit in an episodic fashion that draws laughter and admiration for the smooth sell.
Agency: VML
PerfectDraft UK: home furthest from the pub
‘Experience pub-quality beer at home’ is a compelling proposition in England. PerfectDraft makes machines and beer kegs that can be installed at home. To drive home the message, a new film tells the story of Steve Wilson living ‘the furthest away from a pub in the UK’. To get a proper pint, he needs to walk 26 miles, travel for 2h38 on a ferry, walk another 7 minutes to a bus, and ride it for 55 minutes. Just in time for last orders. The charming film solves his problem by delivering pub-quality pint at home.
Agency: Hijinks Collective
Super.money: bolna kya hai
Funded startups sign up celebrities in the hope of creating awareness quickly. Very often the use of celebrities is dull and boring. The short format ads run on big-ticket properties like IPL and feel rushed – mostly with the celebrity talking on camera or pointing to the pack. It all feels plastic and put-on. A new ad for super.money uses Salman Khan well – they got him to mouth a basic line in his trademark style and left it at that. Will make a good in-between overs ad on IPL.
Agency: Quotient Ventures
Tesco Mobile: your second most important network
I like it when brands infuse a dose of reality in their advertising claims. A new campaign from Tesco Mobile claims to be the ‘second most important network’ suggesting that we all rely on our own ‘networks’ of real people for various moments & occasions. Loved how the idea was brought alive in outdoor instead of simply using a key visual from the TVC.
Agency: BBH
Flipkart: umpires for sale
Billy Bowden is a popular figure among cricket lovers in India known for his signature style of signals during a match. The familiar ‘third umpire review’ signal is used to cue various products that are on sale on Flipkart. Fun, light-hearted entertainment – something uncommon in ‘sale announcement’ ads.
Agency: Leo
Breast Cancer Now: until we are Breast Cancer Never
Loved the base line and the declaration of intent for Breast Cancer Now – a UK charity.
Agency: Ogilvy
Hepiyi Insurance: vacation plans
A clever visual pun to cue ‘money back’ offers on vacations that got cancelled, from a travel insurance brand. Each hero image cues a famous landmark that ‘might have been visited’ if not for unforeseen circumstances.
Agency: Mullen Lowe
Google Pixel 10: Shubman Gill
I loved the fun writing and the voice over delivery style (by Boman Irani) listing the various features of Pixel 10. The celebrity, Shubman Gill is used without the pompous, grim looking face that is common when using athletes.
Agency: Talented
Which one was your favourite ad? Do comment in.