Beer drop from a microscope view / Vu de près c’est assez similaire

Joe La Pompe advertising, publicité – Beer drop from a microscope view / Vu de près c’est assez similaire

“Masked to unmask copycats.”

THE ORIGINAL?
Auto. Association of Singapore – Road Safety – 2016
“Alcohol. Beautiful in small amounts”
Click the image to enlarge
Source : Cannes Lions BRONZE
Agency : JWT (Singapore)
LESS ORIGINAL
Kaltenecker Beer / Microscopic view – 2022
“If it looks like this how does it taste?”
Click the image to enlarge
Source : EPICA Awards Longlist
Agency : Effectivity s.r.o. (Slovakia)

Be the judge!

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