Black goes first on the chess board / Échec à la créativité?


Joe La Pompe advertising, publicité – Black goes first on the chess board / Échec à la créativité?












“Masked to unmask copycats.”

THE ORIGINAL?
Move for equality / UNESCO – 2019
“For the first time, two chess grandmasters
broke a rule. And Black started.”
Watch the Case Study video
Agency : BBDO Dusseldorf (Germany)
LESS ORIGINAL
Black goes first / Detroit City Chess Club – 2021
“One simple rule change.
A limited edition black goes first chess board”
Check the official website
Agency : Anomaly New York (USA)

Be the judge!

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