Best new creative ads: ‘Shot on Faber-Castell’, Air Transat and more
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more.
Faber-Castell: shot on Faber-Castell
It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is actually a pencil drawing created using Faber-Castell’s own range of artist pencils. Works? I think it’s a clever move that helps Faber.
Agency: DAVID São Paulo
Air Transat: see vs watch
Here is moment marketing done right. Many brands get on to the bandwagon of topical ads and linking their brand or category to the news of the day, often with tenuous links. In the context of FIFA World Cup 2026, Canadaian airline Air Transat has released these billboard with a clever contrast drawn between ‘watch’ and ‘see’. Loved how the design element of the football field merged into the contrails.
Agency: Courage
66 North: 100 years
Icelandic outdoor brand 66°North is celebrating 100 years with a charming campaign. Loved the simple, authentic idea that can be true only of that brand.
This year marks the 100th anniversary of 66°North. To celebrate, we’re highlighting the people who have shaped our brand. Following an open casting call, we spent the past year travelling across Iceland to meet and photograph each participant in person. We met 100 individuals born between 1926 and today, creating a living timeline of our community. Each participant is photographed wearing their own 66°North garment, where it is worn across generations.
Windows 11: study meets play
‘For work and leisure’ is a common, but relevant plank in laptops. After all we have only one device and have to manage work & play in it. A new campaign for Windows 11 used ‘doppelgängers’ as a visual idea to drive home the point. The fun bit: they used identical twins to tell the story.
Represented visually by 25 sets of identical twins, the film – which was shot entirely in-camera – uses choreography and fast-paced movements to create the illusion of dual identities.
Agency: Droga5
Ally: Life Today
Hey look, a film aimed at Gen Z without force fitting their purported lingo. A digital bank in the US has created an anthem film which captures the target audience’s realistic needs when it comes to money and how spend or save it.
The campaign is built on a clear insight: for today’s consumers – particularly Gen Z and millennials – financial progress no longer follows a neat, linear path of school, house, marriage, and retirement. Financial journeys are built through a mix of long-term goals and everyday moments: travel and wellness, friendships and fandom, home projects and new experiences.
Agency: Anomaly
Loved these two static images – an outdoor and a web banner as part of the campaign.
Darlie: post-meal bad breath
Many mint and gum brands have created memorable visuals about the social embarrassment of bad breath. Malaysian brand Darlie Double Action Toothpaste dramatises the problem by showcasing ‘you become what you eat’ from garlic to durian.
Agency: FCB Shout
Stella Artois: it is still beer
Interesting campaign for 0.0% beer that conveys that there is still a hint of inappropriateness (?) even if a zero-alcohol beer is consumed as a reward at the end of the day.
Agency: GUT Buenos Aires
Which one was your favourite? Do comment in.