an octopus or a plastic bag? / La nature mise à sac

Joe La Pompe advertising, publicité – an octopus or a plastic bag? / La nature mise à sac

“Masked to unmask copycats.”

THE ORIGINAL?
Surfrider Foundation – 2006
« Don’t turn the ocean into garbage ».
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Agency : Young & Rubicam (France)
LESS ORIGINAL
The Times of India – 2023
« Still using plastic bags? ».
Click the image to enlarge
Agency : Wunderman Thompson (India)

Be the judge!

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