Gourmet restaurant cooking low-cost products / Du réchauffé?

Joe La Pompe advertising, publicité – Gourmet restaurant cooking low-cost products / Du réchauffé?

“Masked to unmask copycats.”

THE ORIGINAL?
Lidl « Dill Restaurant »  2013
Pop-up gourmet restaurant cooking
only Lidl low cost products (without saying).

Click on the image to enlarge

Watch the Case Study Film (You Tube)
Source : D&AD, Cannes BRONZE LION
Agency : INGO Stockholm (Sweden)
LESS ORIGINAL
Carrefour « Restaurant Le cinquante » – 2026
Pop-up gourmet restaurant cooking
only Carrefour low cost products (without saying).
Click on the image to enlarge

Watch the Case Study Film (You Tube)
Source : Dans Ta Pub,
Agency : BeInfluence (France)

Be the judge!

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