Identical ideas competing against each other / Match nul?
“Masked to unmask copycats.”
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| THE ORIGINAL? Michelob Ultra “Mc Enroe vs Mc Enroe”– June 2022 “2022 John McEnroe is playing a match against a younger version of him” Cannes GOLD Lion (Digital Craft) Watch the Case Study Video Agency : FCB New York (USA) |
LESS ORIGINAL Nike “Never Done Evolving” – Sept 2022 “2017 Serena Williams is playing a match against a younger version of her” Source : Ad Age Watch the Case Study Video Agency : AKQA (USA / Australia / Brazil) |