Low cost copycat? / Une pompe à deux balles?
“Masked to unmask copycats.”
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| THE ORIGINAL? Mc Donald’s Promotion – 2002 “This week Big Mac 0.85$” Click image to enlarge Source : Adeevee Agency : Leo Burnett Buenos Aires (Argentina) |
LESS ORIGINAL Mc Donald’s – 2011 “Cheeseburger only 1€” Click image to enlarge Source : EPICA Awards Agency : DDB (Finland) |
LESS ORIGINAL Mc Donald’s – 2021 “Big Mac, only 2,22€” Click image to enlarge Cannes SHORTLIST Scholz & Friends (Ger) |