Halfway from being original? / À moitié original?

Joe La Pompe advertising, publicité – Halfway from being original? / À moitié original?

“Masked to unmask copycats.”

THE ORIGINAL?
Yoplait fruit range yogurts – 2002
Click the image to enlarge
Source : Behance, Luerzer’s Archive
Agency : Mc Cann Lowe, Brussels (Belgium)
LESS ORIGINAL
Freedom’s Edge Cider – 2022
Click the image to enlarge
Source : Adsoftheworld
Agency : Nez & Pez (USA)

Be the judge!

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