sunrise coffee cup / Rien de nouveau sous le lever du soleil?

Joe La Pompe advertising, publicité – sunrise coffee cup / Rien de nouveau sous le lever du soleil?

“Masked to unmask copycats.”

THE ORIGINAL?
Mc Donald’s “Large coffee” – 2011
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Source : Ad Forum, EPICA Awards GOLD
Agency : Nord DDB, Helsinki (Finland)
LESS ORIGINAL
Mc Donald’s Mc Café – 2022
Click the image to enlarge
Source : Because of Marketing
Agency : DDB Wien (Austria)

Be the judge!

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