Boots to measure water rising / La même idée au millimètre près?

Joe La Pompe advertising, publicité – Boots to measure water rising / La même idée au millimètre près?

“Masked to unmask copycats.”

THE ORIGINAL?
Rain Level Boots – 2010
Click the image to enlarge
Source : Craziest Gadgets

Sold via an Online Store (Italy)
LESS ORIGINAL
Tretorn x Sea Life Trust “Sea Level Re-Boot” – 2022
Watch the Case Study Video
Source : Clio Awards Shortlist
Agency : Forsman & Bodenfors (Sweden)

Be the judge!

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