Cap the tap : a reusable idea? / Ont-ils payé le droit de bouchon?

Joe La Pompe advertising, publicité – Cap the tap : a reusable idea? / Ont-ils payé le droit de bouchon?

“Masked to unmask copycats.”

THE ORIGINAL?
Dasani “Cat The Tap” – 2016
When the bottle is finished, the cap
can be fixed on a tap to help save water
Watch The Case Study Video (Vimeo)
Source : Adweek Gravity Award, Design Indaba
Student Project by G.Donnelly, Shannon Smith,
Mikaila Weaver, R.Wright, Y.Sophia (USA)
LESS ORIGINAL
Finish “Cap The Tap” – 2022
When the bottle is finished, the cap
can be fixed on a tap to help save water
Watch The Case Study Video (YouTube)
Click image to enlarge
Source : Cannes Lions Design BRONZE
Agency : Havas Istanbul (Turkey)

Be the judge!

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