beauty cream made with Beer / Ça passe crème?

Joe La Pompe advertising, publicité – beauty cream made with Beer / Ça passe crème?

“Masked to unmask copycats.”

THE ORIGINAL?
Carlsberg « Beer beauty » – 2015
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Source : FAB News, Eurobest Gold Winner
Agency : Crispin Porter + Bogusky (Denmark)
LESS ORIGINAL
Heineken « Smootheriser » – 2025
Click the image to enlarge
Source : Trend Hunter
Agency : LePub, Publicis (Singapore)

Be the judge!

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