Test drive your neighbor’s car / Mauvaise conduite?

Joe La Pompe advertising, publicité – Test drive your neighbor’s car / Mauvaise conduite?

“Masked to unmask copycats.”

THE ORIGINAL?
Toyota « Test my hybrid » – 2014
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Source : Trend Hunter
Agency : Saatchi & Saatchi, Oslo (Norway)
LESS ORIGINAL
Dacia « Test my Dacia » – 2025
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Watch the Case Study video
Source : Dubaï Lynx GOLD Award
Agency : VML, Casablanca (Morocco)

Be the judge!

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