Transparent posters and apple trees / Il y a comme un pépin?
“Masked to unmask copycats.”
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| THE ORIGINAL? Système-U Supermarkets – 2019 “Our apples are from here” Source : Communication Arts Agency : TBWA Paris (France) |
LESS ORIGINAL Sainsbury’s / Taste the difference – 2022 “Danish tart… made with these Apples ” Source : AdWeek Agency : Wieden + Kennedy (United Kingdom) |