Pink Cushions with an anomaly inside / Coussins très cousins?
“Masked to unmask copycats.”
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| THE ORIGINAL? MIO Furniture Store x Cancerfonden – 2010 Pillows sewn with a smaller one in each pillow. Source : Guldagget, AD Forum / Act responsible Agency : Milk Gothenburg (Sweden) |
LESS ORIGINAL IKEA – Breast Cancer Awareness – 2022 Cushions sewn with a smaller one in each. Source : Cresta Awards, Dubaï Lynx Silver Agency : Leo Burnett, Riyadh (Saudi Arabia) |