Easiest Way To Learn About TikTok Ad Library
Are you looking for something innovative beyond the traditional marketing method of your brand?
TikTok Ad Library is what you need. It’s been gaining traction lately as a great tool to drive conversions, connect with new audiences, and drive innovation in advertising campaigns.
In this blog post, we’ll explore the ins and outs of utilizing the power of TikTok Ad Library for businesses of any size.
We’ll discuss why it’s so useful, how to get started, tips on creating successful ad campaigns that will boost engagement and brand awareness, and more!
Read on as we cover the following:
- What is TikTok Creative Center?
- Techniques for TikTok Ads Library
- Final Thoughts on TikTok Ad Library
- Frequently Asked Questions on TikTok Ad Library
What is TikTok Creative Center?
The TikTok Creative Center (a.k.a. TikTok’s ad library) is a resource for businesses and creators who advertise or are looking to advertise on TikTok.
The Ad Library and Top Ads Dashboard are the main parts of the Creative Center.
On this platform, anyone with a TikTok Business Account can access analytics on top-performing:
- ads
- songs
- hashtags
- winning products
- keyword insights
- creative ideas
- marketing tools
- an audio library
Techniques for TikTok Ads Library
If you want to make the most of TikTok Ads Library, a few key techniques can help you amplify your ads and make them more effective.
These are the following TikTok Ads Library techniques:
Get creative inspiration from top ads.
One of the most beneficial features of the TikTok Creative Center is the ability to view the most successful ads on TikTok as they happen.
You can search for best-performing ads and apply filters based on country, industry, and objective, such as video views, product sales, or app installs.
Additionally, you can filter by likes, video length, and posting date.
For example, this is a search for the highest-reaching “Outdoor Equipment and Sports & Equipment” ads in the United States in the last seven days.
And here’s a search of the ads with the most conversions in the United States in the “Large e-commerce platforms” category, posted in the last seven days.
You can find inspiration for your ads by looking at the various filtering options. Check out the top ads and see which ones appeal to you.
Look for popular songs, camera angles, transitions, or filters to incorporate into your ads.
Spy on your competitor’s ads.
The TikTok Ad Library offers filters to help you easily view the most successful ads in your industry.
With TikTok Ad Library, you can study the tactics used by professionals and apply them to improve the performance of your own ads.
Suppose you own a food business and aim to target American TikTok users to promote your newly launched product. You can achieve this by utilizing the relevant filters available in the TikTok Ad Library.
Look at the ads that are working in your industry. These ads belong to companies that are competing with you. See what you can learn from them and use them to make successful ads.
Compare your stats to other ads.
To evaluate the performance of your ads, use TikTok analytics and compare them with the best-performing ads in your industry and location.
You can hover over any TikTok from the main Ad Library page and click See Analytics for more details.
Avoid getting too focused on specific metrics, such as the number of likes, when comparing your brand to others.
Keep in mind that ads displayed created by a large brand or a highly popular influencer will typically receive more likes than an ad made by a smaller brand or micro-influencer.
The focus should be on engagement rather than the number of likes and comments. It is important to determine the percentage of viewers who interact with your video or make a purchase.
Save the most inspiring ads to a collection.
Finding TikToks once you’ve passed them while browsing can be challenging.
Therefore, when exploring the TikTok Ad Library and encountering transformative ideas for social media marketing, add the top ads to your Collections.
To save an ad from the TikTok Ad Library to your Collections, follow the steps below:
- Click on the star icon of the video.
- Save the video to a current collection or create a new Collection.
- To find your saved TikTok Ads, go to the profile icon in the top right corner of the Creative Center and click My Collections.
Find sounds for TikTok commercial use.
TikTok only permits specific sounds for use in ads by brands, as defined by the platform’s official terms like “marketing, advertising, sponsorships, endorsements or publicity.”
To avoid wasting time, use the Creative Center’s extensive collection of approved songs for commercial use instead of designing an advertisement around an unapproved song.
To access this library, go to the menu at the top of the Creative Center, select Audio Library, and then Music.
Discover trending songs
To see which tunes are the most popular on TikTok. From the main TikTok Creative Center page and go to Trending and Songs.
It’s important to note that this list includes all trending songs on the platform, including those not approved for commercial use.
You can check out the best songs and those growing significantly and apply filters based on country and time.
Click See Analytics to get more information about each trending song.
You can also find information about the song’s audience range and related interests on the same page and which regions the song is most popular in.
If you want to use a TikTok trending song in an ad, you may need more time since TikTok doesn’t approve most songs for commercial use.
However, the Trending Songs section is not useless because TikTok provides “similar ready-to-use music” approved for commercial use.
So while you may not be able to use the exact trending song, you can still find similar songs to use in your TikTok ad.
Learn about top keywords.
To find popular words on TikTok, use the Ad Library.
Go to the Creative Center’s top menu and choose Inspiration and Keyword Insights. You can filter keywords by region, industry, objective, keyword type, and time frame.
To get more info about each keyword, click “Details.”
To improve your ads, identify the top keywords and try to use them. Consider insights such as examples, usage, click-through rates, and related videos.
Use the best hashtags.
The TikTok Creative Center helps you find popular hashtags. Go to Trends in the top menu and click on Hashtags to get there. You can use filters to sort by region, industry, and when someone posted it.
Click on “See Analytics” to get more information about each hashtag. For instance, you can find metrics on #mortalkombat.
The analytics section will tell you how often everybody uses the keyword in a certain area or period.
You can also find out which age group uses the hashtag the most (it’s interesting to know that “mortalkombat” is most popular with the youngest people).
You can also see other things people who use this hashtag are interested in.
The insights provided by hashtags include regional popularity and recommendations for related hashtags and creators who have also used the same hashtag.
By analyzing this information, you can identify the most effective hashtags for your industry and brand while gaining inspiration from successful creators.
Find top products
In 2023, TikTok added a new part to its Creative Center. The Top Products page lets you find popular items from different countries in different categories and time frames.
The image shows that the app is popular with casual dresses, perfumes, cases, screen protectors, and stickers.
Scroll right to see how many people liked, shared, commented, or saw the product.
You don’t have to make the products that are popular in your area. It would be hard to make them, and they wouldn’t be trendy for some time.
But you can use this info to decide what advertisement to make.
Click on the Details button on the right side of your screen.
You will see more information about the product, like how often people click on it and how many people buy it. Furthermore, you will also see how much the cost of advertising the product was.
Hover over the question mark to get more information about a particular metric.
Additionally, in the Audience Insights tab, you can discover more about the audience for a specific product, such as their interests and age range.
Final Thoughts on TikTok Ad Library
After all of this exploration into TikTok’s Ad Library, it’s evident that the platform is maturing, as evidenced by its growing library of ads.
The Ads Library offers a unique opportunity to look inside the businesses and organizations using TikTok to promote their products or services.
Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level!
Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency, can assist you.
Check out AdvertiseMint’s user-friendly guides and examples and the related articles section of this blog post.
Frequently Asked Questions on TikTok Ad Library
Is it hard to use the TikTok ads library?
Of course not. We’ve made the process of using it as simple as possible. You will have a much simpler and easier time using the TikTok ads library without difficulty.
Can I use the TikTok Library Ads to run ads on Meta?
You can use TikTok Library Ads for Meta ads. Both kinds of ads use videos. Another good thing is that you don’t have to worry about how often you repeat the same ad with TikTok library ads.
Are the TikTok and Facebook ads libraries different from each other?
There are some differences between Facebook ads and TikTok ads. While most Facebook ads use search copy, TikTok ads prioritize search landing pages, advertisers, and keywords over a copy.
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