Learn the Basics of Meta Advantage+ Shopping Ads

July 28, 2023 0 Comments

Do you want to learn about Meta Advantage+ Shopping Ads?

Advantage+ shopping campaigns is one of the products in the Meta Advantage suite. Meta created this product with e-commerce stores in mind. It allows online stores to make more sales while doing less work.

How does Advantage+ shopping campaigns work and how can you use it? Find out in this article.

Read on as we cover the following:

What are the Meta Advantage+ Shopping Ads?
The Benefits of Meta Advantage+ Shopping Ads
11 Steps to Use Meta Advantage+ Shopping Ads
Final Thoughts on Meta Advantage+ Shopping Ads
Frequently Asked Questions on Meta Advantage+ Shopping Ads

What are the Meta Advantage+ Shopping Ads?

Meta Advantage+ shopping campaigns allow advertisers to leverage machine learning and Artificial Intelligence. This results in more efficient ad campaigns and lesser setup time.

In other words, it removes the need for manual campaign creation and directs your ads to shoppers with a higher chance of converting. It is the best tool for performance-focused advertising.

The Benefits of Meta Advantage+ Shopping Campaigns

Here are benefits of Meta Advantage+ shopping campaigns:

Simple set up
Saves cost
It shows relevant ads to the right audience
It allows you to combine as many as 150 creatives to find your best-performing ads
It allows you to send customized product offers to new and existing customers
It helps you satisfy your performance objectives in a single campaign
It allows you to connect ads to users throughout their purchase journey

When To Use Advantage+ Shopping Campaigns

You should consider a number of factors when choosing between Advantage+ shopping campaigns and manual campaigns. Advantage+ shopping campaigns is the right option for you if:

You’re a direct-to-consumer ecommerce, CPG, or single-brand retail advertiser.
You are running a sales campaign
You are targeting always-on performance objectives
Your budget can generate at least 5o conversions per campaign per week
Your campaign requires efficient cost per result
Your campaign is flexible with targeting, creative, placement and conversion destinations.
You use the Meta Pixel and the Conversions API

11 Steps to Use Meta Advantage+ Shopping Ads

When creating an Advantage+ Shopping campaign with Meta, there are certain steps you should take to make sure the campaign creation process is successful. Here are those steps:

Go to the Ads Manager.

Click the create campaign.

Choose a campaign scenario.

Click the Advantage+ Shopping campaign and the continue button.

Select a conversion location, fill up the performance goal, and fill up the pixel.

Select a budget and schedule.

Select audience location, age, gender, detailed targeting, and language.

Choose a placement.

Fill up the ad name and identity.

Choose a creative source and format for your ad setup and upload your ad creative.

Select a destination, set up your tracking, and click the publish button.

Final Thoughts on Meta Advantage+ Shopping Ads

Advantage+ Shopping Campaigns can help advertisers reach more people. It uses data to find customers, stick to a budget, help increase sales, and save time.

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Frequently Asked Questions on Meta Advantage+ Shopping Ads

Where can I share my budget with new and existing customers?

Select the box next to the existing customer budget cap and define a percentage of the budget you want to allocate to the audience.

Is it optional to provide an existing customer budget cap?

You don’t have to provide a budget cap for existing customers. If you decide to use it, you can allocate a specific budget for marketing to existing customers.

Is Advantage+ shopping campaigns the best option if you want to run a sales campaign?

Advantage+ shopping campaigns can help if you have a sufficient budget for your sales campaign and want the best results. It will give you more choice and control over how much money is spent.

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