wake up, it’s deja-vu! / Copier, switcher, coller

Joe La Pompe advertising, publicité – wake up, it’s deja-vu! / Copier, switcher, coller

“Masked to unmask copycats.”

THE ORIGINAL?
Café Breno – 2016
« Wakes you up when you really want »
Click the image to enlarge
Source : Adsoftheworld
Agency : FCB, Istanbul (Turkey)
LESS ORIGINAL
Mc Donald’s / Egg Mc Muffin – 2024
« 07:30am. Breakfast, done properly »
Click the image to enlarge
Source : Little Black Book
Agency : Leo Burnett (United Kingdom)

Be the judge!