Amazon Market Share: Sellers’ Guide
What is Amazon’s market share?
Amazon is the most dominant force in the eCommerce industry. Whether you’re a seller, a shopper, or simply curious about online commerce, you should find Amazon’s market share enlightening.
This article will discuss the numbers, trends, and factors that contribute to Amazon’s dominance.
Overall Amazon Statistics
Amazon’s dominance in eCommerce is nothing short of impressive. According to the latest data, this retail giant commands a substantial share of the global online retail market. A staggering percentage of digital shoppers turn to Amazon, making it a pivotal player in the online shopping experience. Below are the overall Amazon statistics:
1. Website traffic statistics.
On average, the Amazon website receives over 2 billion visitors monthly. These visitors spend approximately 7 minutes on the platform and visit approximately nine pages. However, 34.8% of visitors who visit the Amazon marketplace exit the platform after opening the first page.
2. Net sales statistics.
When it comes to the financials, Amazon boasts eye-watering revenue figures. The company’s ability to turn clicks into cash is remarkable. Amazon’s revenue stream is diverse, from retail eCommerce sales to offering various services.
Based on the annual letter Amazon’s Chief Executive Officer, Andy Jassy, shared with shareholders, in 2022, Amazon had an annual revenue of $434 billion. But in 2019, Amazon generated net sales of $245 billion. Hence, Amazon sales increased by 77.14% from 2019 to 2022.
3. Market share percentage.
In addition, Amazon’s market share in the US eCommerce market is 37.8%, based on the data Statista published in 2023. Other online stores like Apple, Walmart, Target, and eBay have 3.9%, 6.3%, 2.1%, and 3.5%, respectively. As a result, Amazon is one of the most popular online marketplaces worldwide for online shoppers to visit.
Amazon Prime Statistics
Amazon Prime membership includes fast shipping services, entertainment, and exclusive deals. Below, we will unravel the numbers that make this subscription service a global favorite:
1. Prime subscribers statistics.
According to the latest data, millions of users subscribe to Amazon Prime, making it one of the most popular subscription services globally. The sheer scale of Amazon Prime members reflects the widespread appeal of its benefits, which are transforming how people approach online shopping.
In the first annual letter he wrote to shareholders, Andy Jassy mentioned that 200 million users pay subscriptions for Amazon Prime membership. The US-located Amazon Prime subscription rate increased by 15.36% compared to the 66.4 million US-located Amazon Prime subscriptions recorded in 2019.
2. Prime Day sales statistics.
Based on the data Statista recorded, Amazon had a record-high Prime Day global sales of $12 billion on July 12 and 13 in 2022. Also, Statista’s data disclosed that small and average Amazon sellers made sales close to $3 billion in the 2022 Prime Day event.
Approximately 33% of the US-based Prime subscribers who shopped online during the 2022 Prime Day purchased home essentials. However, 28% of the US-based subscribers purchased health and beauty products.
Altogether, upon the 2022 Prime Day, Prime members bought 300 million products. The 2022 Prime Day sales were a 20% boost from the 250 million products sold during the 2021 Prime Day.
In addition, third-party sellers’ sales were 37% of the entire 2022 Prime Day sales. These sales were a downgrade from the 45.5% of the 2015’s share.
3. Prime members’ expenditure statistics.
According to a survey done in 2021, 31% of the US-based Prime members’ monthly shopping expenditure on Amazon is $51 to $100. However, 26% do not spend above $50, while 23% of members have monthly expenditures of between $101 and $200.
4. Amazon Prime Video statistics.
The American Customer Satisfaction Index classifies Amazon Prime Video as the number one streaming app in the USA. Amazon’s video streaming service has an 80 rating, and that’s higher than the total satisfaction 77 rating for streaming apps.
Amazon App-Related Statistics
Amazon apps offer users the benefits of convenience and accessibility. From the Amazon shopping app to the Amazon Prime Video, we will explore the numbers that showcase the widespread adoption and transformative power of Amazon’s mobile applications:
1. Amazon shopping app.
The Amazon shopping app ranks 39 on Google Play Store’s top free apps. It has 500 million+ downloads and a 4.2-star review rating on the Play Store. But it is ranked number 22 on the Apple Store’s top charts list.
2. Amazon Prime Video app.
Amazon’s Prime Video app is 43rd on the Google Play Store’s list of top free apps. It has been downloaded over 500 million times and has a 4.1 review rating. However, Amazon Prime Video ranks 29th on the top chart list on the Apple Store.
Conclusion
Amazon shapes how we shop and do business online. The extent of Amazon’s dominance shows sellers the incredible opportunities the platform offers. You can benefit from Amazon market share by consulting the best Amazon ad agency.
Frequently Asked Questions
How many people visit Amazon.com in a month?
Over 2 billion people visit the Amazon website monthly.
What is Amazon’s market share percentage?
Amazon has a market share of 37.8% in the USA eCommerce market.
How many subscribers are on Amazon Prime?
There are over 200 million subscribers on Amazon Prime.