The last call after the last call / L’originalité manque à l’appel?
“Masked to unmask copycats.”
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| THE ORIGINAL? Transplant Corporation « The Last Call » – 2017 « A phonecall you make while still alive that your family receives before making the choice » Source : Cannes Lions Health Bronze Watch the Case Study (Vimeo) Agency : Raya Santiago (Chile) |
LESS ORIGINAL Organ Sharing Registry « Hear My Last Wish » – 2024 « A platform that allows organ donors to express their wishes to loved ones when they’re no longer here » Source : Abodo Magazine Watch the Case Study (YouTube) Agency : Publicis Group (Taiwan) |