Bodyform, Suzuki Swift and more: top creative ads of the week
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to brand management and advertising agencies since a majority of ads are not even noticed by consumers. This week, continuing campaign from Bodyform, new outdoor for iPad and more.
Suzuki: Swift: best kept secret
Exclusivity is a badge sought after by consumers in some categories . The limited edition model or a rarely spotted fashion accessory can become objects of desire. A new ad for Suzuki Swift in the UK highlights this behaviour by saying ‘So good, owners don’t want just anyone owning one’. The ‘lengths’ they go to hide their Suzuki Swift is amusing and brings a smile.
Agency: TMW Unlimited
Bodyform: never just a period
Advertising has come a long way in the way it tackles menstruation. In India, sanitary pad advertising referred tangentially to periods as ‘those days of the month’, up until a decade ago. Several brands have sought to tackle taboos associated with periods. But none so spectacularly as Bodyform in the UK. In 2018, they launched the much talked about ‘Viva la vulva’ campaign and followed it up with ‘Womb Stories‘ in 2020. A new film dramatises how unprepared girls are about the onset of periods and women about ways to handle periods – from the pain to the instructions and the smell. All of the issues are dealt head on, delivering great visual impact.
The new data reveals that more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health. The campaign highlights the lifetime of confusion women+ go through from first period to last, because the systemic and societal taboos and attitudes which minimise and dismiss women+’s experiences, especially in medical settings. As a result, women+ are not properly taught about their own bodies.
Agency: AMV BBDO
Thomas Cook: deflatables
The problems caused by inflatables discarded by holiday makers during summer is such a first world thing. The scale of their negative impact is dramatised in these print ads which equate them with causing harm to marine life.
Created in partnership with The Marine Conservation Society, the stark images show a dolphin, a turtle and an orca whale deflated and washed up on the beach. A powerful reminder to reduce, reuse or recycle holiday inflatables.
Agency: McCann
ASDA: back to school
There’s no such thing as a boring category or a boring brief in advertising. Even the driest of tasks – such as announcing ‘Back to School’ promotions can be fun – as we see in this ad from ASDA. The ad links the specific benefit of every advertised product with the typical use case of a hyperactive school kid.
Agency: Impero
Kraft Mac & Cheese: bear hug
There’s a reason why something is called comfort food. How it makes us feel and the satisfaction thereof is indescribable. A new ad from Kraft does a great job of that feeling highlighting its popular Mac & Cheese variant.
Agency: Johannes Leonardo
Apple: Designed on the iPad
Samsung is the official sponsor of the 2024 Paris Olympics and even released a Galaxy S24 Olympic Edition. Apple has created a ‘Designed with iPad‘ outdoor series featuring quirky illustrations cueing a sport. The illustrations are by French illustrator Simon Landrein and showcase the creative possibilities of the iPad – pretty much on the ‘show & tell’ lines of the iconic Shot on iPhone series.
Agency: TBWA
M&Ms: mini in size, big on fun
Aside from the great use of perspective, what I liked in this campaign for M&M’s Minis is the subtle association with sporting events at the Paris Olympic Games.
Agency: T&Pm
Which one was your favorite? Do comment in.