Zero alcohol, zero originality / sans alcool et sans originalité
“Masked to unmask copycats.”
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| THE ORIGINAL? Nova Schin Beer – 2006 « Non alcoholic » Click the image to enlarge Source : Cannes Lions Ag : Fischer America (Brazil) |
LESS ORIGINAL Kasteel Original Rouge Beer – 2025 « 0,0% Alcohol » Click the image to enlarge Source : Adsoftheworld Agency : Geronimo Brands (Belgium) |