a trailer made light as a balloon / Légèrement pompé?

Joe La Pompe advertising, publicité – a trailer made light as a balloon / Légèrement pompé?

“Masked to unmask copycats.”

THE ORIGINAL?
Ford Super Duty – Pick-Up  2016
« Make light work of every tow »
Click the image to enlarge

Source : Cannes Archive
Agency : Blue Hive, Toronto (Canada)
LESS ORIGINAL
GWM Cannon Alpha Phew – Pick-Up – 2025
« effortless 3.5 tonne towing »
Click the image to enlarge

Source : Best Ads On TV
Agency : Thinkerbell (Australia)

Be the judge!

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