How Much Does TikTok Pay? Best Guide
Are you curious about how much money TikTok stars are making?
Now that social media app has become one of the most popular platforms, many aspiring content creators looking for fame and fortune have started to flock to it.
But do those dreams come true? How much does TikTok pay its users, the powerful influencers who draw millions of viewers?
In this blog post, we’ll dive deep into the earning potential of a successful TikToker, from creating videos to brand collaboration opportunities.
Read on as we cover the following:
- How Much Does TikTok Pay Creators?
- TikTok Creator Fund
- TikTok Creativity Program Beta
- 3 Tips to Get Paid on TikTok
- Final Thoughts on “How Much Does TikTok Pay?”
- Frequently Asked Questions Related to “How Much Does TikTok Pay?”
How Much Does TikTok Pay Creators?
Creators on TikTok can earn varying amounts of money. It depends on their followers and how much people like their posts. Moreover, there are many ways to make money on TikTok, which can be confusing.
In the last few years, the app has launched programs allowing creators to earn money directly through the platform. These programs include the TikTok Creator Fund and the new Creativity Program Beta, which both pay creators a slice of the app’s revenue based on views.
TikTok has ways to help people make money. Even so, most people who make the most money on TikTok don’t achieve it directly through the app. They earn their money through partnering with brands and selling products they make.
But before we get into that, let’s look at how you can earn money directly through the app and just how much TikTok pays its creators.
TikTok Creator Fund
TikTok started Creator Fund in 2020 to encourage and reward creators for doing their best in creating engaging videos.
Through this fund, TikTok pays creators a percentage of the platform’s revenue based on several factors, including view count, engagement rate, and more.
TikTok has remained infamously silent about how much the Creator Fund program pays its users. Luckily, some of the program’s top creators have revealed the amounts they’ve earned through the program.
The agreement is that the TikTok Creator Fund pays 2 to 4 cents for 1,000 views, which adds up to only $20 to $40 for a million viral video views.
Is the TikTok Creator Fund Worth It?
While many creators have expressed disappointment with the Creator Fund’s low payouts, the program has several upsides.
For one, the TikTok Creator Fund allows users to make money directly through TikTok without going through third-party brands or creating sellable products in addition to content.
The platform also makes it easy to get paid through the Creator Fund. Once you’ve earned at least $10 through the program, you can withdraw your payout through services like PayPal and Zelle.
The best thing about the Creator Fund is that there’s no limit to how much money you can make.
Since TikTok hasn’t capped the fund’s payouts, you can earn some decent cash if you invest the time and effort to rack up millions of TikTok views.
If you can handle the challenge and meet the program’s terms and conditions, you can apply to join the TikTok Creator Fund program. It takes a few simple steps through the app.
TikTok Creativity Program Beta
TikTok started the Creativity Program Beta earlier this year in response to creators’ concerns about the Creator Fund’s low payouts.
According to TikTok, they designed this program to “generate higher revenue potential” for creators of all types. Moreover, the Creativity Program Beta promises to give creators even more money than its predecessor.
The Creativity Program Beta is new, and it is still beta. We have yet to determine how much money they will pay those who create content for them.
Right now, we can only wait for the numbers to trickle in. However, the program does seem promising!
The TikTok Creativity Program Beta is only available to some people right now. It will also be open to U.S.-based creators in the next few months.
If you have joined the TikTok Creator Fund, you can now switch to the Creativity Program Beta through the app.
6 Different Ways to Make Money on TikTok
While TikTok’s Creator Fund and Creativity Program Beta offer creators a way to make money directly through the app, many other ways exist to make even more money through the app.
Here are six ways to make money through TikTok:
1.) Sell digital products
Digital products are products you can sell online, like ebooks and templates. It’s profitable because the digital media market will pump over $500 billion in 2023. For example, you can sell a downloadable product and market it to millions of TikTok users.
You can make more money by selling digital products. Digital products only need a little money to create and sell. You don’t need to rent a store or keep physical items in stock.
Digital products are a great way to make money without having to work all the time. You can upload them online and link them to your TikTok followers. Then, you can watch as people buy your product and get paid.
2.) Sell merch
Selling merchandise is a good way to make money from people who follow you on TikTok.
Your items could include t-shirts, mugs, and tote bags with your name or slogan. People will buy it to show their support for you.
Today, with print-on-demand (POD) services widely available online, it’s easier than ever to start selling merch as a creator.
Design your logo, and the POD company will print the product and send it to the buyer—no need to keep an inventory or deal with shipping logistics. Easy peasy!
3.) Live stream on TikTok
Live streams are a great way to be with your audience in real-time, but did you know you can make money by going live on TikTok?
The LIVE Gifting feature on the app enables content creators to earn money during a live session by receiving virtual gifts from their fans. These gifts include TikTok Diamonds that you can exchange for cash.
4.) Partner with a brand
Brand partnerships are TikTok’s most popular and sought-after ways to earn money.
In this kind of influencer marketing campaign, a third-party brand will enlist and pay a content creator to promote a brand’s products or services through sponsored content.
On TikTok, these partnerships can take many different forms depending on the circumstances, but generally, the brand and creator will agree on a set rate per sponsored TikTok video.
The amount of money you can make through a brand interaction varies depending on several factors, including your follower count and engagement rate.
TikTok creators with more followers and a higher engagement rate will earn more money through brand partnerships.
5.) Become an affiliate marketer
TikTok’s affiliate program makes it easy to make money by promoting products and brands you love through the app. Browse through the app’s marketplace of over 10,000 products, request brand samples, and recommend your favorite items in your videos and live streams.
You’ll earn a commission on every purchase made through an affiliate link. That’s neat!
6.) Create UGC for brands
User-generated content (UGC) is a great way to make money as a creator, no matter how many (or how few) followers you have.
Brands looking to hire a UGC creator are interested in something other than a large following but in the creator’s ability to create high-quality, engaging content.
UGC creators get paid by brands to create TikTok content that captures the authenticity of true user-created content.
Unlike brand partnership content, a UGC creator’s content must be posted on the brand’s social media channels rather than the creator’s TikTok account.
Making user-generated content for brands can be as profitable as endorsing products through brand deals.
To increase your income as a UCG creator, prioritize improving the quality of your videos rather than just your engagement rate and follower count.
3 Tips to Get Paid on TikTok
Do you want to increase your earnings on TikTok? Here are some effective ways to do so:
1.) Create engaging content
Audience engagement is the way to becoming a successful creator. That is what programs like TikTok’s Creativity Program Beta promote.
Use attention-grabbing TikTok hooks, initiate conversations, and ask questions to capture and maintain your audience’s interest.
Additionally, for optimal engagement, ensure your content is relevant by incorporating popular dance trends, trending songs, or current events in pop culture.
To join TikTok’s Creativity Program Beta, you must focus on longer videos with your camera. Start recording!
2.) Post consistently
If you want to increase your earnings quickly, we recommend establishing a regular posting schedule.
By consistently posting TikTok videos, you can keep your audience engaged and demonstrate to potential brand partners that you’re diligent, hard-working, and professional.
As such, we suggest creating a content calendar to help you stay on track.
3.) Optimize your profile
You must ensure your profile is ready to get more views on TikTok. Add hashtags and keywords to your bio related to the content you post. Connect your profile to other social media platforms so more people can find you.
By doing this, you can enhance your presence on TikTok and increase your chances of being discovered by more users. At the same time, you can gain more followers.
Final Thoughts on “How Much Does TikTok Pay?”
The money you can earn from TikTok depends on factors like your follower count, the type of content you create, and video quality.
Making a fortune solely through TikTok can be challenging. However, collaborating with brands and selling are ways to earn money through the app.
Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level!
Is your company seeking to enhance its marketing strategies? AdvertiseMint, a premier social advertising agency, can assist you.
Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.
Frequently Asked Questions on How Much Does TikTok Pay
Does TikTok pay for likes?
Instead of paying for likes, TikTok finances eligible creators for the number of views they get.
Does TikTok pay monthly?
Yes. The TikTok Creator Fund payments will pay you for the previous 30-day period.
Why does TikTok pay so little?
Unlike YouTube, which shares a portion of ad revenue with creators for their videos, the app doesn’t directly pay creators for ads. Ads on TikTok play on the For You Page (FYP) between creator videos as users scroll, rather than directly on the creators’ videos.
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