The Simplest Guide for TikTok Algorithm

Do you find yourself spending more and more time scrolling through your TikTok feed these days?

You’re not alone! In recent years, the app has skyrocketed in popularity and become one of the most widely used social networking platforms available.

But have you ever stopped considering how you see such an array of content on your feed?

By understanding how TikTok’s algorithm works, we can better understand how this platform revolutionizes online media consumption.

Read on as we cover the following:

• How Does the TikTok Algorithm Work?
• Can Anyone Go Viral On TikTok?
• 6 Factors That Affect the TikTok Algorithm
• How to Take Advantage of the TikTok Algorithm
• How to Personalize Your For You Page
• TikTok Algorithm Leaked
• Final Thoughts on TikTok Algorithm
• Frequently Asked Questions on TikTok Algorithm

How Does the TikTok Algorithm Work?

When discussing the TikTok algorithm, we basis on the For You feed. Pop-ups in this feed should be the goal of anyone who wants to go viral on TikTok.

The TikTok For You feed offers provide personalized content for their users. Recently, TikTok shared specifically how the For You page works.

The For You page is a curated feed that looks at videos based on your location, profile, and previous video engagement. Instead, this page includes different preferences for each user.

The TikTok algorithm function by recommending content based on several factors. These factors include:

• Account Interests: The account interests you show when signing up as a new user and what you designate you’re not focused in
• User Interactions: The TikTok content you like and share, which accounts you follow, your comments, and more.
• Video information: TikTok video information should be in the TikTok videos, such as the songs, captions, place, and hashtags.
• The Device and Account settings: Device and account settings TikTok include things like your country settings, location, language preference, and device type.

The TikTok For You feed recommendation system measures these factors to ensure each TikTok video it shows is suitable for each user based on their level of interest.

The For You page uses these measures of interest to rank recommended content focused on how probable a user will be focused on that content.

Can Anyone Go Viral On TikTok?

Can you make a TikTok video go viral even if you don’t have many followers?

Yes! That’s one of the best parts about TikTok.

You only need a few followers or special badges to make popular videos. Any new user can get many views with the right ideas and strategies.

The TikTok algorithm does not care how many followers you have. It also doesn’t matter if your videos have done well before.

But TikTok users with more followers will get more likes, shares, and engagement when they post a video. That means their video might become popular faster.

6 Factors That Affect the TikTok Algorithm

You need to understand the TikTok algorithm to get more people to see your videos on TikTok. It will help you get more views, and TikTok creators will like your videos.

Here are six things that can affect how many people see your videos:

1.) Hashtags

TikTok uses an algorithm to show your content to everyone’s For You pages. Being on this page is like winning a prize. Many popular TikTok videos have hashtags like #FYP, #ForYou, or #ForYouPage.

We are curious whether hashtags can make the TikTok algorithm show your content.

TikTok said having these hashtags does not mean it will end up on the For You page. But using a popular hashtag can help get more people to see your content.

2.) Trending Sounds

Use popular songs and audio to get more people to see your content. People like hearing popular songs. Choosing a song that is trending at the right time can make more people watch your content.

To find these popular songs, scroll through TikTok to find what everyone is listening to.

However, there are ways that you can use to look for TikTok sounds. These include:

• In the video editor, tap Sounds, and scroll through what’s trending.
• In your analytics tab, scroll down to Followers, and then you’ll see the sounds your audience has been listening to the most. The analytics feature is only for TikTok Pro accounts.
• If you want to save a song you like and use it in the future, you can tap favorite. Just tap on the sound and Add to Favorites.

3.) Captions

TikTok captions should be short and easy to read. They should be related to the content that you are sharing.

People scroll quickly on mobile devices, so keep your captions short and include some hashtags too! Furthermore, It’s also fun to encourage people to comment or share your post.

If people comment on your video, make sure you answer them and have a conversation! Interactions will help your video do better because the TikTok algorithm likes when people talk about videos.

4.) Posting time

If you want more people to see your videos, post when most people are online, ensuring more people can watch and like your video.

To figure out when this is, look at your analytics on a TikTok Pro Account, which will help you crack the TikTok algorithm.

Your video might go viral later. It might take a while before people start liking and sharing it. But if more people like it immediately, it will help more people see your video.

To get more engagement, you need to understand what users want.

5.) The right video content

Make your TikTok video popular. It should be continuous and replayable so that viewers can watch it multiple times without interruptions. TikTok videos are more likely to become popular since they play continuously.

Things to remember when creating videos:

• Think about the type of videos that you like to watch.
• Make your videos like those.
• Be sure to put in effort when editing the video so it looks nice.
• Make it fun and interesting so people will want to watch more.

6.) Location

The place where you live matters for the TikTok algorithm. It will show you videos of people who live close to you. Don’t worry, though. It is a small part of how it works.

If your account is new, the videos shown will probably be from your country.

Once you start using TikTok, it doesn’t matter where you are. That’s good if you want to use it for marketing in your area.

Furthermore, you can reach many people who live around you, and to do this, ensure your content focuses on the people and places near you.

How to Take Advantage of the TikTok Algorithm

1.) Use a TikTok pro account.

TikTok has two types of Pro accounts. One is for creators, and one is for businesses.

A Pro account won’t make your videos more popular but will give you access to helpful features.

You can see how many people view your videos and when they watch them. You can also learn who your viewers are, where they live, their favorite videos, and more.

Using the information can help you create better TikTok videos!

To turn your regular TikTok account into a business account, go to manage account and select Switch to Business Account.

2.) Be consistent

To be good at TikTok, you need to post often. You can post more than on other social media platforms. Posting one or two videos a day is usually best. Trying new things and experimenting is important until you find something that works for you.

TikTok videos can be imperfect. Have fun with them, and don’t worry too much about perfecting them. Post lots of videos to improve at making them; the better you post, the more people will see and like them.

3.) Establish your subculture.

On most social media platforms, you need to choose people to follow and stay current with them. TikTok is different. People spend more time looking at the For You page than following people they know.

Making content for an existing group or community can help you get more people to see your posts. Use hashtags like #FitTok or #MomsofTikTok to find the right group for your content.

If you post interesting and related content to the group, they will like it and share it with others.

4.) Always try the new features.

TikTok has new tools and features that you can use to make videos. If you use them, your videos might get more attention. Always look out for new features and try them as soon as they appear. It could help you become popular!

Tip: TikTok Live is not new, but going live on TikTok can help you get more people to see and like your videos, making you more popular!

5.) Create or embrace a challenge.

Create a challenge if you want many people to see your TikTok account! Think of something fun that TikTok users can do to join the challenge.

It could be a dance, an action, or anything else. Use popular sounds in your challenge. Popular sounds will get more attention than unknown audio clips.

If your hashtag and challenge get noticed, it will bring attention to your TikTok account and help more people see you!

You can join if you need to learn how to start your challenge. Look for popular challenges and join them. If a challenge is popular, many people will be looking for it.

Additionally, If your submission looks different and interesting, you might get a lot of likes or comments.

6.) Make videos that people watch to the end.

Making short videos, about 10-15 seconds long, will help people watch the whole video.

Try to get people’s attention right away in the first few seconds. Make sure the video is fast and interesting so they stop scrolling and watch your video.

7. Engage with other TikTok users.

A study showed that 21% of people like brands more when they leave comments or talk to people on other posts.

Doing this helps get more attention for your content. TikTok has features like Duets, video replies, and Stitch which can help you get more people interested in your posts.

• Duets let you simultaneously make a video with someone else, which is a fun way to collaborate with other creators on the platform.
• Video replies are a way to make new videos based on comments or questions people give about your old videos.
• Stitch is a tool that lets you take pieces of other TikTokers’ content and add them to your own.

All of these features are in TikTok. It’s important to remember that social media is for connecting with people!

8. Create high-quality videos just for TikTok.

It would be best to have a phone, good lighting, and a microphone to make good TikTok videos that help you know TikTok’s popular trends so you have ideas for your content.

Make sure to create content that is just for TikTok. Don’t use the same videos from Instagram or YouTube because they won’t work here.

Here are a few best tips for high-quality TikTok videos:

• Record videos in 9:16 vertical format.
• Aim to make videos between 10 – 15 seconds long.
• Create videos with the sound on.
• Videos with fast-paced music have the highest view-through rate.
• Use TikTok native features, like effects and text treatments. A nice strategy is to experiment with trending audio and effects.

You can use as many TikTok ways as you want, but you will only achieve real success on the platform if your videos are good enough quality.

How to Personalize Your For You Page

The thing about TikTok is that it’s a social media platform based on discovery.

Other platforms focus more on connecting with users you follow, but TikTok is more about looking at new content and scrolling through other users’ videos.

You can use the following strategies to ensure the TikTok algorithm give the best possible content.

• When you create a TikTok account, pick some topics that interest you.
• Look at the For You feed on TikTok. Like things you like, follow accounts that interest you, and find popular hashtags. Doing this will help TikTok give you more content just for you.
• Suppose you don’t want to see something on TikTok; tap and hold it. Then tap “not interested.” TikTok will not show that type of content again.

If you follow these strategies, your TikTok feed will be more personalized.

TikTok Algorithm Leaked

New York Times received a leaked document titled “TikTok Algo 101,” which explains how the TikTok algorithm works for non-technical staff.

The document provides direct evidence of the specific factors the algorithm considers. According to the document, TikTok’s primary objective is to gain new users daily.

The platform achieves this by:

• Optimizing previous high-performing videos for retention.
• Optimizing videos for time spent.

In short, TikTok has highlighted four key goals for its algorithm. These are:

• User value: Giving value to the platform’s users.
• Long-term user value: Caring users coming back daily.
• Creator value: Providing value to the platform’s creators.
• Platform value: Applying the algorithm to improve the TikTok app as a platform.

Final Thoughts on TikTok Algorithm

Understanding the TikTok algorithm is an important tool for advancing as a content creator on the platform.

By being aware of trends, using hashtags, creating relevant content for the audiences, and gaining more followers, you can increase your views and engagement with your content.

Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level!

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.

Frequently Asked Questions on TikTok Algorithm

Are there things that the TikTok algorithm dislikes?

• Duplicated content
• Content you’ve already seen
• Content that could be potentially upsetting
• Content flagged as spam

How does TikTok pick your algorithm?

TikTok uses your activity on the platform, such as sharing, liking, commenting on, or watching a video multiple times, to understand your preferences and dislikes.

How can I beat the TikTok algorithm?

Improve your content’s visibility on TikTok, and you can learn about the algorithm’s workings and make content that aligns with its various criteria.

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