Leveraging Amazon Moments for Your Business
Do you want to know what the Amazon Moments campaign is?
Discover the possible digital and physical rewards you might receive from Amazon for every action you’ve done to a specific Amazon account. Reward your loyal customers once they complete each action called “Moments.”
By reading this article, you will discover and make your net revenue increased when you offer a reward program on your Amazon store.
Amazon Moments Program
Amazon Moments is a software that lets Amazon sellers boost engagement by giving customers physical and digital rewards. These rewards are incentives that are linked to completed actions on brand owners.
Compared to Amazon Seller Promotions, Amazon Moments are flexible, wherein brands can use it to showcase items at a discounted price. Also, eCommerce industries use Moments to boost sales, while Entertainment platforms reward customers with gift cards and products.
How the Amazon Moments Campaign Works
It is a delicate Application Programming Interface that marketers and developers can use to combine their applications and websites. You can use the Amazon Moments campaign to encourage users to take specific actions. For every Amazon Moment your loyal user completes, the API will provide a URL that redirects their certain reward via Amazon.
Here are the two types of rewards you gain once you complete Amazon Moments:
Physical rewards
Physical rewards are products that are readily available and handled by Amazon’s FBA warehouses. Sometimes, it is a free item from specific brands.
Quick Tip: You can pick any brand item as your physical reward once the item is in stock or any product that uses Amazon’s fulfillment service.
Digital rewards
Digital rewards are product discounts or Amazon credits provided by a certain brand. It is also an Amazon gift card.
Note: Amazon offers digital rewards to various customers who are international users.
Amazon Moments operates through “cost-per-action” (CPA). However, Amazon recommends every first-time user use certain actions to increase engagement and drive & support business goals.
Amazon Moments Cost
Since 2019, Amazon Moments has successfully grabbed every customer engagement and helped sellers ease their ways to generate incredible results through digital realms. However, sellers set their own standards of controlling the Amazon credits they give once customers complete a certain action.
Every Amazon seller can scale their customer loyalty programs via Moments based on their budget. Therefore, the cost per action usually ranges from $3 – $5,000. However, several brands find themselves spending more on Amazon Moments campaigns due to their taxes, shipping fees, and other payments.
Note: The Amazon Moment account only has a budget limit of $15,000, while the Moments campaign has a maximum limit of $5,000 per month.
Final Thought of Amazon Moments API
Suppose you want to boost your conversions and increase customer engagement and customer retention on Amazon. Obtaining the use of Amazon Moments for your digital store can make your customers feel valuable, as they can gain points to buy physical and digital rewards. Through this Amazon software, you can completely build your own loyalty programs and create engaging and unique rewards for your customers.
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Frequently Asked Questions About Amazon Moments:
Why should I use Amazon Moments?
So that you can find the finest marketers to target and optimize your ad spend by experimenting with successful marketing on Amazon.
What are the common things you need to need before using Amazon Moments campaign?
Here are the common practices you need to establish before getting an Amazon Moments account:
- Recognize your potential audience
- Know the cons and pros of loyalty programs
- Evaluate your test reward
What are the benefits of using Amazon Moments?
Here are a few advantages of utilizing a loyalty program for your marketing campaigns:
- You can customize your promotional strategies for your brand
- You can increase engagement for your product listing
- You can improve your brand sales and
- You can reach potential customers seamlessly.
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