Facebook Ad Size and Specs: A Beginner’s Guide
Do you know the perfect Facebook ad size and specs?
You need the right ad size to catch the eye of your audience. Each type of ad on Facebook has its own size specifications, which affects its performance. Choosing the optimal size for your ads ensures they look their best on users’ feeds and leads to higher engagement.
This blog post will cover the specifics of Facebook ad sizes to help you maximize the impact of your campaigns.
Facebook Feed Ads Size and Specs
Facebook feed ads appear directly within users’ news feeds as they scroll through the platform. The following are types of Facebook feed ads and their key specifications:
1. Facebook feed single image ads.
Below are the key specifications of Facebook feed single image ads:
- File size: Maximum of 30 MB.
- Aspect ratio: 1.91:1 to 1:1
- File type: JPEG and PNG.
- Minimum height: 600 pixels.
- Minimum width: 600 pixels.
- Image resolution: At least 1080 x 1080 pixels.
- Primary text: Maximum of 125 characters.
- Headline: Maximum of 27 characters.
- Description: Maximum of 27 characters.
2. Facebook feed carousel ads.
Below are the key specifications of Facebook carousel ads:
- Image size: 1,080 x 1,080 pixels.
- Aspect ratio: 1:1
- File type: JPEG, PNG, MP4, GIF, and MOV.
- Resolution: Minimum of 1080 x 1080 pixels.
- Primary text: Maximum of 125 characters.
- Landing page URL: Mandatory.
- Headline: Maximum of 32 characters.
- Description: Maximum of 18 characters.
- Video length: Maximum duration of 240 minutes across all carousel cards.
- File size: Maximum of 4 GB.
3. Facebook feed video ads.
The following are the key specifications of feed video ads:
- File size: Maximum of 4 GB.
- Aspect ratio: 16:9 (landscape), 9:16 (portrait), and 1:1 (square).
- File type: MP4 and MOV.
- Video resolution: At least 1080 x 1080 pixels.
- Length: Maximum of 240 minutes long.
- Captions: Add captions to your videos to make them accessible to users who watch without sound.
- Sound: Not mandatory.
- Video settings: Square pixels, H.264 compression, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps.
4. Facebook feed collection ads.
Outlined below are the key specifications of Facebook collection ads for the news feed:
- Image size: 1,200 x 628 pixels for images and 1,080 x 1,920 pixels for videos.
- Resolution: At least 1080 x 1080 pixels.
- Image file types: JPG and PNG.
- Aspect ratio: 1:1
- Video file types: MP4, GIF, and MOV.
- File size: Maximum of 4 GB.
- Landing page URL: Mandatory.
- Primary text: Maximum of 125 characters.
- Headline: Maximum of 40 characters.
Facebook Stories Ads Size and Specs
Facebook Stories ads are short, full-screen vertical ads that appear between users’ Stories on the Facebook mobile app. Below are the types of Facebook stories ad types and their sizes and specs:
1. Facebook stories image ads.
Below are the key specifications of Facebook stories image ads:
- Image size: 1,080 x 1,920 pixels.
- File type: JPG and PNG.
- Aspect ratio: 9:16 (vertical).
- Image resolution: Minimum of 1080 x 1080 pixels.
- File size: Ensure your image file size is within 30 MB to optimize loading times and performance.
- Minimum width: 500 pixels.
- Primary text: Minimum of 125 characters.
- Headline: Maximum of 40 characters.
2. Facebook stories video ads.
The following are the key specifications of Facebook stories video ads:
- Aspect ratio: 9:16 (vertical).
- Video resolution: 1080 x 1080 pixels.
- Video length: Keep your video ads concise and impactful, with a maximum length of 15 seconds.
- Captions: Not mandatory
- File types: GIF, MP4, and MOV.
- File size: Maximum of 4 GB.
- Video settings: Progressive scan and stereo AAC audio compression at over 128 kbps, square pixels, H.264 compression, and fixed frame rate.
- Sound: Not mandatory.
3. Facebook stories carousel ads.
The key specifications of Facebook stories carousel ads are as follows:
- Ratio: 1:1.
- Resolution: 1,080 x 1,920 pixels.
- File types: JPG, PNG, MP4, and MOV.
- File size: Maximum of 30 MB.
- Carousel cards: 3 to 10.
- Landing page URL: Mandatory.
- Headline: Maximum of 40 characters.
- Primary text: Maximum of 125 characters.
- Width: At least 500 pixels.
Facebook Marketplace Ads Sizes and Specs
Facebook marketplace ads appear within the Marketplace section of the Facebook website and app. The following are the key specifications for ads on Facebook marketplace:
- Ad format: A single image or a carousel of images.
- Image size: Aim for a minimum size of 1,200 x 628 for single-image ads. For carousel ads, maintain consistent image sizes across all carousel cards.
- Primary text: Maximum of 125 characters.
- Aspect ratio: 1:1
- File types: JPEG and PNG.
- Headline: Minimum of 40 characters.
- File size: Minimum 30 MB for single image ads and optimize file sizes for carousel ads.
- Resolution: 1080 x 1080 pixels.
- Description: Maximum of 30 characters.
Facebook Right Column Ads Sizes and Specs
Facebook right-column ads appear on the right-hand side of the desktop interface, adjacent to the main News Feed. Below are the key specifications of Facebook right column ads sizes and specs:
- Ad format: Right-column ads typically feature a single image or video accompanied by ad copy, a headline, a description, and a call-to-action button.
- Image size: 1,200 x 628 pixels.
- Aspect ratio: 1.91:1
- File types: JPEG and PNG for images and MP4 and MOV for videos.
- File size: Maximum of 30 MB.
Facebook In-Stream Video Ads
Facebook in-stream video ads appear within video content on the Facebook platform. The following are the key specifications of Facebook in-stream video ads sizes and specs:
- File types: GIF, MP4, and MOV.
- File size: Maximum of 4 GB.
- Aspect ratio: 16:9 or 1:1
- Resolution: 1080 x 1080 pixels.
- Primary text: Maximum of 125 characters.
- Headlines: Maximum of 40 characters.
- Video settings: Square pixels, progressive scan and stereo AAC audio compression at 128 kbps+, H.264 compression, and fixed frame rate.
- Caption: Not mandatory.
- Sound: Not mandatory.
- Video duration for mobile: 5 seconds to 10 minutes.
- Video duration for desktop: 5 seconds to 15 seconds.
Conclusion
Understanding Facebook’s various ad sizes and specifications is essential for creating effective and engaging advertisements. By following the guidelines outlined in this article, businesses can maximize their reach and drive better results from their Facebook ad campaigns. You can save time and boost your chances of conversion by working with the best Facebook ad agency.
Frequently Asked Questions
Can I use the same ad creative for both desktop and mobile placements?
While Facebook automatically optimizes ad creative for different placements, ensuring your ads are mobile-friendly is crucial.
How do I ensure my ads comply with Facebook’s advertising policies?
Avoid using misleading or deceptive content, adhere to community standards, and follow guidelines regarding prohibited content categories.
What should I consider when choosing a call-to-action (CTA) for my ads?
When selecting a CTA for your ads, consider the desired action you want users to take.
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