Billboards turned into shelters / « tentés » par le copier coller?

Joe La Pompe advertising, publicité – Billboards turned into shelters / « tentés » par le copier coller?

“Masked to unmask copycats.”

THE ORIGINAL?
Coca-Cola – « Billboard Houses » – 2016
Watch the Case Study video
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Source : Ad Forum
Agency : Findasense Bogota (Colombia)
LESS ORIGINAL
Jood NGO – « Life saving outdoors » – 2023
Billboards transformed into tents to provide shelter
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Source : Roastbrief
Agency : Wunderman Thompson (Morocco)

Be the judge!

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