Same idea, same baseline! / La même typologie de campagne?

Joe La Pompe advertising, publicité – Same idea, same baseline! / La même typologie de campagne?

“Masked to unmask copycats.”

THE ORIGINAL?
Typology / Anti dark circle serum – 2019
« L’essentiel, pas plus »
Click the image to enlarge
Source : Opticom France

Agency : In-House (France)
LESS ORIGINAL
Gutty / Food supplements – 2024
« L’essentiel, pas plus »
Click the image to enlarge
Source : Instagram
Agency : In-House (France)

Be the judge!

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