sound of rain = sound of grilling / Une idée qui fait pschitt?

Joe La Pompe advertising, publicité – sound of rain = sound of grilling / Une idée qui fait pschitt?

“Masked to unmask copycats.”

THE ORIGINAL?
Mc Donald’s – 2021
« Shhh… you ear that?
That’s not the rain »
Source : Cannes Lions

Agency : Thjnk Hamburg (Germany)
LESS ORIGINAL
Greenfield Natural Meat Co. – 2024
« It’s raining. Anyone else hear bacon? »
Click the image to enlarge
Source : YouTube (video with the sound on)
Agency : No Fixed Address Inc, Toronto, Canada

Be the judge!

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