on Nov 30, 2016
Written by Blake Lucas
In the world of advertising, you’ll find that many commercials fall into an increasingly predictable pattern. There’s lots of truck commercials that use the word “rugged” or “durable,” plenty of car commercials that use the words “sleek” and “luxury,” and an over-abundance of restaurant commercials that use the word “fresh.” With this being the case, it takes a certain kind of ad to stand out to me and really reach the point where I feel an attachment to it – that being said, you’ll find that not all of the ads below fall into an “emotional” category. In fact, I think it’s safe to place them into three separate ones: inspirational, funny, cool. I hope you enjoy these as much as I do.
Ripple from Nike
In the world of inspirational sports brand advertising, you can do no better than this ad highlighting Rory McIlroy’s rise to fame following the footsteps of his hero, Tiger Woods. Solidifying Nike’s rep as a super-badass, hardworking brand, this is not only one of my favorite advertisements, but one of my favorite sources of inspiration – one I find myself consistently coming back to regardless of what I’m needing motivation for that day.
Gorilla Ad from Cadbury
You may or may not agree with me when I say this ad belongs on this list. If by saying “favorite ads ever” you mean I’m supposed to pick the ones that deliver the right message to the right audience in the right way, this ad definitely doesn’t belong here. But when Cadbury Chocolate uses a gorilla in a completely non-sensical way to sell a completely unrelated product, you can’t help but be entertained. In fact, a 2015 survey reported that this specific Cadbury ad was voted the UK’s favorite ad of all time (check that out here). If you haven’t seen it, I won’t spoil it for you, just take a look.
Watch Dog 2: Cinematic Reveal from Ubisoft
Do video game advertisements count? I’m going to say yes. This online video ad for the video game Watch Dogs 2 stands out to me as a super-relatable, HIGHLY millennial-targeted bit of advertising. From drones, to selfies, to street art, to 3D printing, to a copyright-friendly version of Google’s “campus,” it’s got everything that embodies where our young adult society is currently and where we’re headed. To me, ads like this fall somewhere in between movie trailers and regular product advertisements – and as a movie, video game, and advertising enthusiast, ads like this on non-traditional media platforms are constantly expanding the limits of where I feel I can take my career.